ADVICE, TIPS & INSIGHTS
Here are some of the most popular books regarding web marketing and social media. I found this list on another website and thought it would be good to share here. I've read a few of them and excerpts from others. I highly recommend Inbound Marketing since it is full of great tactics...
There are many methods and tools to help make marketing endeavors more efficient, effective, and productive, but the fact is it takes hard work to accomplish anything. That said, there is something that can be done to grease the wheels, so to speak - Marketing and communications professional should start with how they can provide
In the first half of the 2000's I spent six years in the market research industry executing web surveys, online focus groups, website usability studies, and (blech!) telephone polls. Being in the market research industry at the turn of the millennium was an interesting time since the web was changing a lot of things, fast...
Everybody loves something free but it's even better when you WIN something for free. This is the simple principle behind contests; it taps into our competitive spirit and is a good motivator for action.
To be effective a contest has to have a great prize and the process of entry has to be simple. It should also be compelling enough to share with others. You might be thinking that contests are hokey; I'm here to argue otherwise. For most my career...