Category Marketing

Why Creativity Makes The Biggest Difference

Be Creative Creativity is not born in a vacuum. It's the result of collaboration and digging deeper than what most others are willing to do. Go beyond the proverbial "purple cow", and learn how to create a brand new animal. Be inspired to get creative; It will make all the difference.

Three Marketing Lessons I learned In Africa

Africa Marketing One doesn’t expect much in terms of commerce when you visit a country like Tanzania, but I was surprised to learn a few things about marketing and perhaps it’s future. Sometimes you find inspiration in places you’re not even looking. Here are three marketing lessons I learned in Africa that sharpened my view regarding what’s important in life and business:

Harley Rivét
March 28, 2012
6 Comments

Inforgraphic! The Inbound Marketing Process

Here's a sweet inforgraphic that illustrates the inbound marketing process including website strategy, traffic generation, conversion of leads, and measurement. This inforgraphic is courtesy of Impact Branding & Design and embed code is provided by HubSpot. Enjoy!

Harley Rivét
February 20, 2012

The Best Social Media Tool You’re Probably Not Using

It's tempting for marketers and digital agencies to always want to make a big splash with their campaigns. They're always looking to grab onto the next big thing, become a sensation, and make an impact that will be remembered. The truth is, most marketing efforts make little difference yet cost a lot of money. This post explores how the best marketing tool is often right in front of your face. Learn how social media can take word of mouth marketing to a whole new level.

Harley Rivét
February 8, 2012
9 Comments