Category Marketing

Three Marketing Lessons I learned In Africa

Africa Marketing One doesn’t expect much in terms of commerce when you visit a country like Tanzania, but I was surprised to learn a few things about marketing and perhaps it’s future. Sometimes you find inspiration in places you’re not even looking. Here are three marketing lessons I learned in Africa that sharpened my view regarding what’s important in life and business:

Harley Rivét
March 28, 2012
6 Comments

Inforgraphic! The Inbound Marketing Process

Here's a sweet inforgraphic that illustrates the inbound marketing process including website strategy, traffic generation, conversion of leads, and measurement. This inforgraphic is courtesy of Impact Branding & Design and embed code is provided by HubSpot. Enjoy!

Harley Rivét
February 20, 2012

The Best Social Media Tool You’re Probably Not Using

It's tempting for marketers and digital agencies to always want to make a big splash with their campaigns. They're always looking to grab onto the next big thing, become a sensation, and make an impact that will be remembered. The truth is, most marketing efforts make little difference yet cost a lot of money. This post explores how the best marketing tool is often right in front of your face. Learn how social media can take word of mouth marketing to a whole new level.

Harley Rivét
February 8, 2012
9 Comments

How to Quickly Tell if You’re Good or Bad at Marketing

inbound-marketing We all have a tendency to put ourselves first. It's tough not to talk about yourself and how great you are. The problem is customers don't really care about you and what you're doing. They're a customer because you have something they need or want. So, get over yourself and start thinking about your customer first; It's the fundamental difference between being good or bad at marketing.

Harley Rivét
January 25, 2012
7 Comments