Category Marketing

How to Create an Inbound Marketing Campaign

inbound-marketing This post provides a template that outlines the main components of an Inbound Marketing campaign. Specifically, a marketing strategy in which consumers choose to learn more about you by conducting a search online, downloading your case studies, opting into your email newsletter, watching your videos, listening to your webinars, visiting your social network or commenting on your blog.

Harley Rivét
November 30, 2011
2 Comments

Why Your Facebook Marketing Sucks

"We need to be on Facebook" is a phrase that echoes from the boardrooms and offices of businesses across the nation. Often the task is assigned to some junior level employee who management thinks "gets it" because they are young and spend half their time surfing Facebook while at work. Instead of viewing this person as a drag on productivity they decide to leverage their lack of focus by essentially making them their new public relations spokesperson. Not good. Not good, at all...

Harley Rivét
November 14, 2011
4 Comments

Infographic: 2011 State of Digital Marketing

The 2011 Webmarketing123 "State of Digital Marketing" survey was conducted online in September. Over 500 marketing professionals completed the survey. This infographic reveals the key findings including what social networks are most used by marketers, the most effective online marketing channels, and what areas are set to grow. Good information for anybody that utilizes online marketing...

Harley Rivét
November 4, 2011

Pay Per Click Ads: Must Know Tricks & Treats

Pay per click ads can be especially effective when launching a new website, promoting a specific product/service, or holding a contest. If done properly they can get you to the top page of search results or in front of your target audience on social networks. This post provides some tricks and treats to ensure your results from pay per click ads are part of a successful internet marketing strategy...

Harley Rivét
October 30, 2011
4 Comments