Category Marketing

"We need to be on Facebook" is a phrase that echoes from the boardrooms and offices of businesses across the nation. Often the task is assigned to some junior level employee who management thinks "gets it" because they are young and spend half their time surfing Facebook while at work. Instead of viewing this person as a drag on productivity they decide to leverage their lack of focus by essentially making them their new public relations spokesperson. Not good. Not good, at all...