Category Marketing

Marketing Lessons From The Sheepdogs

Unless you don't listen to music or never heard of Rolling Stone magazine then you've probably heard about the recent success of Saskatoon band The Sheepdogs. The boogie rock revivalists beat out 15 other bands in an online contest put on by Rolling Stone magazine to earn the honour of having their faces on the cover of the August 18th issue along with a contract with Atlantic Records...

Harley Rivét
August 2, 2011
4 Comments

Customer Experience Kicks Advertising’s Ass

A terrific infographic that showcases how customer experience and word of mouth are far superior to advertising when generating trust and purchase intent...

The Biggest Mistake Marketers Make

Leads, leads, leads and more leads. The thing marketers are graded upon more so than any other is their ability to generate leads. What about branding you say? I like a well designed marketing piece as much as the next guy but branding is a lot of bullshit. A company's customer experience is what makes a brand and how do you get customers? By generating leads. Unfortunately, there is...

Summer Recipe: Best Facebook Marketing Tips

In the last six months I have done four Facebook integrated marketing campaigns that each included ads, branded pages, and contests. Needless to say, I spent a lot of time researching existing examples, evaluating third party apps, and performing experiments on myself. I think the hard work paid off since all four projects exceeded my clients expectations...