Category Marketing

Customer Experience Kicks Advertising’s Ass

A terrific infographic that showcases how customer experience and word of mouth are far superior to advertising when generating trust and purchase intent...

The Biggest Mistake Marketers Make

Leads, leads, leads and more leads. The thing marketers are graded upon more so than any other is their ability to generate leads. What about branding you say? I like a well designed marketing piece as much as the next guy but branding is a lot of bullshit. A company's customer experience is what makes a brand and how do you get customers? By generating leads. Unfortunately, there is...

Summer Recipe: Best Facebook Marketing Tips

In the last six months I have done four Facebook integrated marketing campaigns that each included ads, branded pages, and contests. Needless to say, I spent a lot of time researching existing examples, evaluating third party apps, and performing experiments on myself. I think the hard work paid off since all four projects exceeded my clients expectations...

Do you know your audience? How about yourself?

I recently attended Canada's Mobile and Social Media Conference(MoSo) in Saskatoon and I was fortunate to have been on the organizing committee since it gave me personal access to many of the speakers. After learning from them, watching their presentations, and reflecting on what makes a good presentation it drove home the point that knowing your audience is critical for successfully...

Harley Rivét
June 29, 2011
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