Category Marketing

Seven Simple Ways To Improve Your Search Results

search engine optimization I was recently in Houston, Texas to attend the Internet Marketing Summit. It was jam packed with speakers spreading knowledge about online performance marketing (See: leads and sales). This post summarizes some of my key takeaways regarding SEO. In a nutshell, Google practices tough love, so you either have to deal with it or settle for less traffic. Search algorithm's are constantly changing but there are a few fundamental things you can try that may give you some edge...

Harley Rivét
October 19, 2011
5 Comments

Marketing Lessons From The Sheepdogs

Unless you don't listen to music or never heard of Rolling Stone magazine then you've probably heard about the recent success of Saskatoon band The Sheepdogs. The boogie rock revivalists beat out 15 other bands in an online contest put on by Rolling Stone magazine to earn the honour of having their faces on the cover of the August 18th issue along with a contract with Atlantic Records...

Harley Rivét
August 2, 2011
4 Comments

Customer Experience Kicks Advertising’s Ass

A terrific infographic that showcases how customer experience and word of mouth are far superior to advertising when generating trust and purchase intent...

The Biggest Mistake Marketers Make

Leads, leads, leads and more leads. The thing marketers are graded upon more so than any other is their ability to generate leads. What about branding you say? I like a well designed marketing piece as much as the next guy but branding is a lot of bullshit. A company's customer experience is what makes a brand and how do you get customers? By generating leads. Unfortunately, there is...