There are many methods and tools to help make marketing endeavors more efficient, effective, and productive, but the fact is it takes hard work to accomplish anything. That said, there is something that can be done to grease the wheels, so to speak - Marketing and communications professional should start with how they can provide
Everybody loves something free but it's even better when you WIN something for free. This is the simple principle behind contests; it taps into our competitive spirit and is a good motivator for action.
To be effective a contest has to have a great prize and the process of entry has to be simple. It should also be compelling enough to share with others. You might be thinking that contests are hokey; I'm here to argue otherwise. For most my career...