Category Marketing

The Three Pillars of SEO

SEO is a series of activities that are performed on your website pages to help search engines properly identify and index the content on your site’s pages that have high value to your site visitors. A couple of points to emphasize in the previous sentence: content, pages, and visitors. Good SEO practices do more than just bring traffic to your pages. It brings high quality traffic with an interest in your site content...

Harley Rivét
April 18, 2011

Top Ten Web Marketing Books

Here are some of the most popular books regarding web marketing and social media. I found this list on another website and thought it would be good to share here. I've read a few of them and excerpts from others. I highly recommend Inbound Marketing since it is full of great tactics...

The Best Way To Achieve Marketing Results

There are many methods and tools to help make marketing endeavors more efficient, effective, and productive, but the fact is it takes hard work to accomplish anything. That said, there is something that can be done to grease the wheels, so to speak - Marketing and communications professional should start with how they can provide

Harley Rivét
March 29, 2011
7 Comments

Why social media analytics are bullshit

In the first half of the 2000's I spent six years in the market research industry executing web surveys, online focus groups, website usability studies, and (blech!) telephone polls. Being in the market research industry at the turn of the millennium was an interesting time since the web was changing a lot of things, fast...

Harley Rivét
March 15, 2011
7 Comments