How to generate leads with a web contest
Everybody loves something free but it's even better when you WIN something for free. This is the simple principle behind contests; it taps into our competitive spirit and is a good motivator for action.
To be effective a contest has to have a great prize and the process of entry has to be simple. It should also be compelling enough to share with others. You might be thinking that contests are hokey; I'm here to argue otherwise. For most my career...