Category Marketing

Why social media analytics are bullshit

In the first half of the 2000's I spent six years in the market research industry executing web surveys, online focus groups, website usability studies, and (blech!) telephone polls. Being in the market research industry at the turn of the millennium was an interesting time since the web was changing a lot of things, fast...

Harley Rivét
March 15, 2011
7 Comments

How to generate leads with a web contest

Everybody loves something free but it's even better when you WIN something for free. This is the simple principle behind contests; it taps into our competitive spirit and is a good motivator for action.
To be effective a contest has to have a great prize and the process of entry has to be simple. It should also be compelling enough to share with others. You might be thinking that contests are hokey; I'm here to argue otherwise. For most my career...

Saskatchewan Online Marketing Services

In the past couple years I have seen a surge in the number of digital marketing and social media services available in Saskatchewan. And for good reason - Our provincial economy depends heavily on export markets, our own population is dispersed, and we also happen to be one of Canada's heaviest user's of the internet. So, if you prefer to buy local then here are a number of suppliers...

Harley Rivét
February 23, 2011
3 Comments

Amazing infographic! How we use cell phones

Harley Rivét
February 5, 2011