Category Marketing

Saskatchewan Online Marketing Services

In the past couple years I have seen a surge in the number of digital marketing and social media services available in Saskatchewan. And for good reason - Our provincial economy depends heavily on export markets, our own population is dispersed, and we also happen to be one of Canada's heaviest user's of the internet. So, if you prefer to buy local then here are a number of suppliers...
Read MoreSaskatchewan Online Marketing Services

What Women Know That Marketer’s Don’t

marketing to women
I'm not a woman. So, why do I understand them so well? Actually, I don't. But I know this - I grew up as the youngest child in a single mother household with two older sisters and experienced many facets of female behavior. I survived and this is my story. Let's start with some facts - Women make greater than 80% of a household's buying decisions. There are also more women graduating university than males, more women participate in social networks than males, and most new businesses are being started by women.

Read MoreWhat Women Know That Marketer’s Don’t