Category Marketing

Three Creative Ways To Boost Website Traffic

Increasing website traffic in return for leads or user action is the ultimate goal of any digital marketing strategy. There are a number of ways this can be achieved but if you're like me you probably have limited resources and want the most bang for your buck. Below are three tactics that will deliver increased website traffic...

Harley Rivét
November 17, 2010
5 Comments

Five Tips For Using LinkedIn

In the past ten months my activities on LinkedIn have resulted in a new client, a speaking opportunity, a job offer, and introduced me to other marketing professionals that ultimately led to the formation of a local marketing association. Along the way I've learned some best practices that I've implemented into my LinkedIn Profile activities - Here are five of the best tips...

Harley Rivét
November 11, 2010
2 Comments

What’s Your Social Voice? Blab or Fab.

"Just be yourself unless you're an idiot" - Unknown. The web used to be an anonymous place where people could hide behind strange pseudonyms like EggHead or Pixy186 and privacy of identity was taken very seriously. The anonymity allowed a lot of people to post comments and say things they would never have the gall to do if they were face to face...

Harley Rivét
November 3, 2010
2 Comments

The Three Biggest Marketing Mistakes

Marketing is a field of trial and error. Sure, there are some academic principles regarding how a business needs to organize itself to have a market orientation, but by and large it involves trying things, measuring, modifying, and trying again. Sooner or later something works and you stick with it...

Harley Rivét
October 20, 2010
2 Comments