Category Website Strategy

How to Create an Inbound Marketing Campaign

inbound-marketing This post provides a template that outlines the main components of an Inbound Marketing campaign. Specifically, a marketing strategy in which consumers choose to learn more about you by conducting a search online, downloading your case studies, opting into your email newsletter, watching your videos, listening to your webinars, visiting your social network or commenting on your blog.

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Do you know your audience? How about yourself?

I recently attended Canada's Mobile and Social Media Conference(MoSo) in Saskatoon and I was fortunate to have been on the organizing committee since it gave me personal access to many of the speakers. After learning from them, watching their presentations, and reflecting on what makes a good presentation it drove home the point that knowing your audience is critical for successfully...
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