This is a guest post from Derek Leverington who is VP, Interactive with Brown Communications. He's also a professional musician, passionate about web technologies, and all around smart guy. Read on to learn more...Read MoreIs it New or Better? Know The Difference.
Gone are the days when you could get by with a website built by your nephew in his basement. The web has evolved considerably and people are now much more savvy regarding what looks amateur and what looks professional. There are complex technical issues and marketing forethought that goes into a well designed website strategy. Knowing where to start and what to budget can make your head spin...Read MoreWebsite Strategy On A Shoestring Budget
I provided a presentation to a group of marketing professionals at Saskatchewan's leading research park, Innovation Place, on June 2nd and finally decided to post it to my blog. It's best when accommodated with commentary but hopefully there is enough here to provide you some tips and tools for your own digital marketing purposes. If you have questions, let me know...Read MoreDigital Marketing: Publish, Appear & Connect
No website is an island! Left alone, a website is not much more than a little billboard on the information superhighway, so for it to be effective it's important that you weave it and other digital efforts frequently into your overall marketing activities. And like any marketing activity, the purpose should be to generate qualified leads...Read MoreThe Three “Must Haves” of a Website Strategy