Category Website Strategy

Video Killed The Word Star

The first video that ever aired on MTV was "Video Killed The Radio Star" by the Buggles. It couldn't have been more appropriate. The music video revolutionized the marketing of music; it helped launch the careers of many artists based on their "image" alone. The Internet's proliferation has shifted the marketing of music even more profoundly...

Read MoreVideo Killed The Word Star

10 Tips for Building a Rock Solid Website

Almost everybody wants a better website.  Personally, I want a new website as soon as I release a brand new one.  Building a new website can seem like a daunting task - Like you don't have enough work to do already and then you get charged with managing a project with processes, technology and terms that might be foreign to traditional marketing lingo. But like any other project, it's a lot easier to accomplish if you're prepared.
Read More10 Tips for Building a Rock Solid Website