Category Website Strategy

Five Pillars of an Internet Marketing Strategy

In 2010, 81% of Marketing Managers intended to increase digital initiatives while scaling back spending on traditional items such as radio, television, and print advertising according to an Ipsos-Reid survey from November 2009. The digital initiatives receiving the most attention are digital infrastructure, search engine optimization, and social media integration...

The Most Important Part of a Website Design

Everybody thinks they're a designer. Just like everybody thinks they're a good driver. But there is a big difference between being a good driver and being a race car driver. The same thing can be said for web design; there is a big difference between having somebody who thinks they have good taste lead the design for a website and an actual designer who...

The Essential Toolkit for Internet Marketing

Some days it can seem overwhelming, you're just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better...

Harley Rivét
March 11, 2010
25 Comments

Video Killed The Word Star

The first video that ever aired on MTV was "Video Killed The Radio Star" by the Buggles. It couldn't have been more appropriate. The music video revolutionized the marketing of music; it helped launch the careers of many artists based on their "image" alone. The Internet's proliferation has shifted the marketing of music even more profoundly...

Harley Rivét
February 24, 2010
4 Comments