ADVICE, TIPS & INSIGHTS
Over the past few years there’s been an organizational trend of moving more digital marketing services in-house to save costs and be more agile. However, the need for speed and efficiency can sometimes come at the expense of focus. When…
Sending advertising traffic to your website’s homepage or a particular service/product page will not generate results as much as having a dedicated “landing page” that has content and a call-to-action specifically related to your campaign. Why are landing pages better?…
We recently did a webinar for Tourism Saskatchewan regarding website best practices and have posted the recording below. Your website is the most important marketing asset for attracting customers. Social platforms come and go, but your website will always be…
Marketers are facing reduced budgets but still need to hit targets. Increasing the conversion rate on any digital marketing initiative is the best way to reduce ad spend and gain new customers without a lot of extra effort. But, you…