ADVICE, TIPS & INSIGHTS
Some days it can seem overwhelming, you're just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better...
Regardless if you're in communications, public relations, or marketing you're still selling something. We're all selling something even if it's just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales. For the past ten years or so I've been mainly on the sales side of marketing - In the trenches, on the front line and engaging with the customer...
I'm part of the dark horse cohort known as Generation X; the demographic blip that received some attention in the 90's when grunge music changed everything but not long enough for everything to change back again. We're the minority squished between the bombastic Boomers and the me-first-gimme-gimmes...
The first video that ever aired on MTV was "Video Killed The Radio Star" by the Buggles. It couldn't have been more appropriate. The music video revolutionized the marketing of music; it helped launch the careers of many artists based on their "image" alone. The Internet's proliferation has shifted the marketing of music even more profoundly...