Category Marketing

I recently attended Canada's Mobile and Social Media Conference(MoSo) in Saskatoon and I was fortunate to have been on the organizing committee since it gave me personal access to many of the speakers. After learning from them, watching their presentations, and reflecting on what makes a good presentation it drove home the point that knowing your audience is critical for successfully...

On Page Optimization is putting the rubber to the road. On page optimization refers to making changes to your on-page elements to attract keyword searches from search engines.  Everything on the page is a potential asset to be used in the optimization process.  The key here is that on-page optimization is a page-by-page process. In strictly technical terms, SEO is about...