Category Marketing

Summer Recipe: Best Facebook Marketing Tips

In the last six months I have done four Facebook integrated marketing campaigns that each included ads, branded pages, and contests. Needless to say, I spent a lot of time researching existing examples, evaluating third party apps, and performing experiments on myself. I think the hard work paid off since all four projects exceeded my clients expectations...

Do you know your audience? How about yourself?

I recently attended Canada's Mobile and Social Media Conference(MoSo) in Saskatoon and I was fortunate to have been on the organizing committee since it gave me personal access to many of the speakers. After learning from them, watching their presentations, and reflecting on what makes a good presentation it drove home the point that knowing your audience is critical for successfully...

Harley Rivét
June 29, 2011
1 Comment

Case Study: Home Builder Succeeds Online

Savvy online marketing is often thought to be associated more with large brands or swift technology companies rather than small local businesses. However, the truth is everybody is searching online for products regardless if the solution is from a local supplier or large corporation so it's important to make sure any company has a well developed website strategy...

Write content that gets search results

On Page Optimization is putting the rubber to the road. On page optimization refers to making changes to your on-page elements to attract keyword searches from search engines. Everything on the page is a potential asset to be used in the optimization process. The key here is that on-page optimization is a page-by-page process. In strictly technical terms, SEO is about...