When it comes to on-page SEO, focus on what matters most. Well organized and keyword optimized content earns rankings. Things such as your domain URL, page titles, content headings, content formatting, internal links, and image filenames represent quick wins for…
Over the past few years there’s been an organizational trend of moving more digital marketing services in-house to save costs and be more agile. However, the need for speed and efficiency can sometimes come at the expense of focus. When…
Sending advertising traffic to your website’s homepage or a particular service/product page will not generate results as much as having a dedicated “landing page” that has content and a call-to-action specifically related to your campaign. Why are landing pages better?…
We recently did a webinar for Tourism Saskatchewan regarding website best practices and have posted the recording below. Your website is the most important marketing asset for attracting customers. Social platforms come and go, but your website will always be…