I used to play the silver ball. From Soho down to Brighton I must have played them all. Well, actually I've only played pinball a handful of times but this post gave me a chance to riff lyrics from The Who, so I couldn't resist being dramatic. I do love a pinball machine, however. They're tactile and responsive; You feel part of the machine. The ball is unpredictable but if you hit the right places it increases momentum and triggers additional events, more balls, and more feedback....
Marketing is much like the fashion industry - Trends come and go, and it's constantly evolving to suit the times. The tool set constantly gets larger with some prospering while others wane depending on the circumstances. The latest "soup du jour" is social media marketing and apparently it's going to change the world....