Putting together digital advertising campaigns across search, social, display, and video is getting easier every year. Platforms like Google, YouTube, Facebook, and LinkedIn are continuously upgrading to automate the process as mush as possible. The easier they make it, the more businesses will use it, and the more businesses will be rewarded. Makes sense, right? […]
Sometimes marketing gets a bad rap in business-to-business sales since vendor selection is often more dependent on relationships. But, Covid-19 has turned the high-touch approach on its head – The opportunity for face-to-face meetings has declined substantially. We know Covid-19 has caused a dramatic increase in online consumer retail sales, but what does the shift […]
Photo by Austin Chan on Unsplash I’ve been doing a lot of reporting on the success of social media efforts lately and there’s some interesting things I’ve learned. Below are the key metrics you should be measuring from the perspective of evaluating brand awareness and/or customer service: Social Media Metrics That Matter Follower growth rate […]
This article originally appeared on the FreshBooks blog by freelance journalist, Heather Hudson. It has been re-published with permission. Solopreneur Harley Rivét doesn’t always play by the rules. As the president of Deep Dish Digital, a Saskatoon-based marketing company, he’s dedicated to finding unique ways for organizations to engage with their online audiences. We caught up […]
