Nobody wants to spin their wheels when it comes to getting marketing results. We’re anxious to do things that make an impact. This often leads to jumping into things like betting your entire marketing spend on social media ads because that’s where we think the people are. However, before jumping into tactics it’s important to […]
Putting together digital advertising campaigns across search, social, display, and video is getting easier every year. Platforms like Google, YouTube, Facebook, and LinkedIn are continuously upgrading to automate the process as mush as possible. The easier they make it, the more businesses will use it, and the more businesses will be rewarded. Makes sense, right? […]
Sometimes marketing gets a bad rap in business-to-business sales since vendor selection is often more dependent on relationships. But, Covid-19 has turned the high-touch approach on its head – The opportunity for face-to-face meetings has declined substantially. We know Covid-19 has caused a dramatic increase in online consumer retail sales, but what does the shift […]
Photo by Austin Chan on Unsplash I’ve been doing a lot of reporting on the success of social media efforts lately and there’s some interesting things I’ve learned. Below are the key metrics you should be measuring from the perspective of evaluating brand awareness and/or customer service: Social Media Metrics That Matter Follower growth rate […]
