ADVICE, TIPS & INSIGHTS
The week of October 4th, 2021 was a not good, very bad week for Facebook. Whistleblower accusations of the social giant fuelling public polarization, leaked research saying it damages the self-esteem of its users, and tightening regulations are making Facebook feel…
Recently I’ve been into astrophysics and planetary behaviours. Things like how spacetime, gravity, matter and energy can be used to explain the universe. During my learnings I came across a book by Neil deGrasse Tyson called “Astrophysics for People in…
Photo by Brian McGowan on Unsplash – A Free Site for Web Images. Marketing is an expense. Rightly or wrongly, most organizations only spend on it when they can afford it. And spending on the wrong things can be disastrous. We…
Nobody wants to spin their wheels when it comes to getting marketing results. We’re anxious to do things that make an impact. This often leads to jumping into things like betting your entire marketing spend on social media ads because…